Laurens Group is a creative advocacy firm that leverages digital communication to engage, persuade, and activate.
Stronger Communication.
Today’s media landscape is volatile, motivated by sensationalism, and looking for targets. We balance the scales with expertly-produced digital campaigns, targeted through the noise, at the people who matter.

Engagement
Leverage our strategy, content, and smart data to engage your audience, creating meaningful interactions over time.

Persuasion
Shape the conversation, influence perception, and change minds with story-driven creative and advanced digital tactics.

Activation
Identify, connect with, and activate your audience by gaining insight into what motivates them and messaging with efficiency and economy.
Smarter Strategy
Make sure that when you speak, your audience is ready to listen. Sharing your story while building a reliable, engaged audience requires a deep understanding and modern digital tactics.
Strategic council
We do our best work when we align as strategic partners. Our team of veteran strategists and public affairs experts works diligently to guide you through your toughest communications challenges.
Reputation management
Make smart decisions, avoid landmines, and navigate crises by keeping a finger on the pulse of your audience, leveraging actionable data to guide decision-making.
Research & analysis
Understand your environment, measure sentiment, and “listen” to persuadable targets. Build a solid strategy based on qualitative and quantitative metrics.
Precision targeting
Speak directly (and we mean directly) to your audience and those that influence them, with precision and real-time analysis. Consistently hit KPIs that advance your goals.
Issue advocacy
Persuade, educate, and activate your audience with our fully-integrated digital arsenal, including text, email, advertising, and production.
Grassroots & grasstops
Build coalitions, shepherd thought leadership, and drive conversations that form reliable networks of support. Find your tribe and build it into an “always-on” army.
Alliance development
Find the advocates and influencers that can authentically champion your brand message, and utilize them as essential communication partners. Master traditional and social media content creation with the help of our network of experts.
Media planning
Strike with economy and precision. Refine your message until you’re sure it moves the needle. Invest in the right channels at the right time. We’re about maximizing your returns and increasing your revenue.
Fierce Advocates.
We’ve combined our extensive experience in politics, advocacy and traditional communications with our deep knowledge of the digital landscape to bridge the gap between strategy and execution.
Free advice, delivered right to your inbox
Take control of your story with the help of our proven advocacy team.
Under Fire Podcast