Laurens Group is a creative advocacy firm that leverages digital communication to engage, persuade, and activate.
Stronger Communication.
Today’s media landscape is volatile, motivated by sensationalism, and looking for targets. We balance the scales with expertly-produced digital campaigns, targeted through the noise, at the people who matter.
Engagement
Leverage our strategy, content, and smart data to engage your audience, creating meaningful interactions over time.
Persuasion
Shape the conversation, influence perception, and change minds with story-driven creative and advanced digital tactics.
Activation
Identify, connect with, and activate your audience by gaining insight into what motivates them and messaging with efficiency and economy.
Smarter Strategy
Make sure that when you speak, your audience is ready to listen. Sharing your story while building a reliable, engaged audience requires a deep understanding and modern digital tactics.
Strategic council
We do our best work when we align as strategic partners. Our team of veteran strategists and public affairs experts works diligently to guide you through your toughest communications challenges.
Reputation management
Make smart decisions, avoid landmines, and navigate crises by keeping a finger on the pulse of your audience, leveraging actionable data to guide decision-making.
Research & analysis
Understand your environment, measure sentiment, and “listen” to persuadable targets. Build a solid strategy based on qualitative and quantitative metrics.
Precision targeting
Speak directly (and we mean directly) to your audience and those that influence them, with precision and real-time analysis. Consistently hit KPIs that advance your goals.
Issue advocacy
Persuade, educate, and activate your audience with our fully-integrated digital arsenal, including text, email, advertising, and production.
Grassroots & grasstops
Build coalitions, shepherd thought leadership, and drive conversations that form reliable networks of support. Find your tribe and build it into an “always-on” army.
Alliance development
Find the advocates and influencers that can authentically champion your brand message, and utilize them as essential communication partners. Master traditional and social media content creation with the help of our network of experts.
Media planning
Strike with economy and precision. Refine your message until you’re sure it moves the needle. Invest in the right channels at the right time. We’re about maximizing your returns and increasing your revenue.
Fierce Advocates.
We’ve combined our extensive experience in politics, advocacy and traditional communications with our deep knowledge of the digital landscape to bridge the gap between strategy and execution.
Christiana Purves
Vice President
Christiana has more than a decade of experience at the federal, state and local levels from communications director to campaign manager. Her most recent tenure was at the RNC as Deputy Director of Regional Communications, acting as a spokesperson and overseeing strategic communications in support of Trump Victory and targeted US Senate, Congressional, Gubernatorial and local races across the country.
Phil Bailey
Vice President
Phil is a Columbia native and a College of Charleston graduate. Phil began his career with Charleston Mayor Joe Riley’s 2003 re-election campaign. Phil is a veteran of numerous state Senate races and statewide campaigns in South Carolina and served as the Caucus Director for South Carolina Senate Democrats from 2005 to 2014. Phil is also a 2013 graduate of Leadership South Carolina.
Jordan Russell
Vice President
Jordan brings over fifteen years of experience as a successful political and public affairs consultant in the Southeast, Washington, D.C., and across the country. He has worked as a senior staffer on Capitol Hill, presidential campaigns, and as campaign manager for a successful U.S. Senate race. He now serves as a senior strategist for political candidates up and down the ballot and as a consultant for corporate and issue advocacy clients at the federal and state levels.
Alex Garcia
Vice President
Alex discovered his talent in grassroots campaigning nearly 12 years ago while serving as Deputy Campaign Manager in a State Senate campaign. Since then, he has served as chief of staff to sitting Lt. Governor Jeanette Nunez as well as many roles within the RPOF and RNC. He most recently served as the Regional Political Director of Florida.
Stephanie Duclos
Account Executive
Stephanie manages daily internal operations for both Laurens Group and The Under Fire Podcast. She also handles various political, brands and advocacy projects, acting as an intermediary between the client and other departments while working directly with the client to learn their goals and establish how the company can meet them. Stephanie specializes in copywriting and social media management.
Dylan Shropshire
Account Executive
Dylan is originally from Lexington, SC but now resides in Fort Lauderdale, FL. He graduated from the College Of Charleston, with a degree in Political Science and Economics in 2019. He began his professional career as a clerk in a probate and estate planning law firm run by a former state senator and then sitting Charleston County GOP Chairman. He joined the team in June of 2021.
Lucas Kuklinski
Account Executive
Lucas is a 2020 graduate of the University of South Carolina. Lucas began working for Laurens Group in Spring of 2021 after working in finance and compliance on Senator Lindsey Graham’s 2020 campaign. He got his start in South Carolina politics interning on Governor Henry McMaster’s 2018 campaign before moving on to the South Carolina Senate and later the Southern Group. He is a huge Gamecock fan and a native of Illinois.
Christopher Walton
Junior Account Executive
Chris is a native of Atlanta, GA and also graduated from Georgia Tech with a Bachelor’s degree in Economics. He previously worked at the Georgia General Assembly, and with an Atlanta mayoral campaign before joining Lauren’s Group. His interests include skiing, live music, and conservation.
Colin Dukes
Junior Account Executive
Colin is originally from Richmond, Virginia and graduated from the University of South Carolina with a degree in Mass Communications and a cognate in Political Science. Colin runs daily internal operations for Laurens Group, which includes managing The Under Fire Podcast production and advertising, business development, and any servicing our clients need. Colin excels in communications, inter personal skills, social media management, clientele onboarding.