FITNEWS: Wesley Donehue Expands His Empire With New Brand Management Venture

Local South Carolina newspaper covered the launch of Laurens Group and interviewed CEO & Founder Wesley Donehue.

“[…] Donehue told us the goal of his new firm is to expand upon the sort of work his other company – Push Digital – did for Orlando, Florida-based SeaWorld in recent years.

In 2013, CNN released a documentary entitled ‘Blackfish’ which chronicled the 2010 death of Dawn Brancheau, a SeaWorld trainer who was killed by a 12,500-pound orca (a.k.a. ‘killer whale’) named Tilikum. The documentary assailed SeaWorld for its practice of using captive orcas for entertainment -unleashing a cancel culture campaign against the company that damaged its reputation and drove down attendance at its parks.

Donehue and his team at Push developed a multi-pronged response that addressed the film’s inaccuracies while at the same time highlighting SeaWorld’s animal rescue and rehabilitation work.

Now he wants to take the same approach into a much broader battle – helping companies who find themselves targeted by cancel culture goons to ‘uphold foundational American values and sustain our country’s great, inclusive legacy.’ […]”

Read the full article here.

About the Author

Laurens Group

Laurens Group is a creative advocacy firm that leverages digital communication to engage, persuade, and activate.