Improving SeaWorld’s Brand & Driving Attendance

Improving SeaWorld’s Brand & Driving Attendance

The Problem

SeaWorld has been under attack for years following the release of the damaging documentary, Blackfish.

Our Approach & Results

We stepped in and created a marketing campaign that took you behind the scenes and showcased the company’s work to improve our planet. The ad was rated as the best travel ad on record. It improved SeaWorld’s brand and drove attendance.